We Live in an Age of Distributed Innovation

Tokens are allowing innovators to capture economic value in open ecosystems. Therefore, Web 3 is creating the incentive structures required to solve the world’s biggest problems.

A few weeks ago, a colleague reached out to one of my networks to share her Analysis of How Blockchain Technology Could Facilitate Citizen Disruption of Innovation[1]. I took the opportunity to chat with her about how to leverage distributed innovation.

More recently, after listening to “5 Mental Models for Web 3.0 [2]” I had an Aha moment. My daughter who loves writing told me that she learned that “if you want something to exist, write it down.” I decided to write my insights about distributed innovation.

Everyone is sharing more knowledge at faster speeds and has more broadband at a lower cost. “The world is getting faster, and the power you have to change the world is getting greater.” [3]

Our lives are changing and will change even more: not in twenty or thirty years but now. Our future is arriving faster because technology continues advancing at an exponential pace. Due to abundance, not only nations or corporations, have access to plenty of talent, capital, data, and communication. As a result, we are increasing our capabilities while collaborating with people and machines.

The Internet is evolving into a third phase, the Web 3. During the coming years, even successful digital companies and platforms created as part of the sharing economy will be disrupted by the new decentralized peer2peer based business models.

To understand why digital companies will undergo disruption it is important to know that during Web 1, we made information available everywhere and instantaneous; personal and content websites and user consuming information disrupted news media, and music, among other industries. In Web 2, we enabled creators and individuals to participate and share their creations and content via podcasting, blogging, social networking, and social media on mobile-first platforms.

Now, in Web 3, developers are creating a digital property, decentralized finance, and unique non-fungible digital assets. As a result, we are disintermediating industries, protecting our data, and evolving networks and platforms into economies where all participants receive part of the value they contribute to creating.

Digital trust is enabling abundance and bringing back scarcity to the digital world. More precisely, Bitcoin is the first scarce digital object the world has ever seen. Furthermore, NFTs and blockchain technology managed to bring scarcity to the digital world by giving value to the original file rather than by trying to prevent (and prohibit) copying that file [4].

Web 3.0 is the Internet of value already disrupting the banking industry, the internet of energy, and the logistics internet altogether.  The conjunction of technologies such as blockchain, AI (Artificial Intelligence), sensors/IoT, and 3D printing, combined with other economic and cultural phenomena such as the sharing economy and crowdfunding mechanisms are driving our new world.

We are at a turning point in how we harness technology and innovation.

A new phase of innovation is upon us. It is much faster than the rapid adoption of smartphones and social networks during Web 2. Nowadays, most of the population has access to information, distributed gig-workers, and experiences via their smartphones.

Web 3 projects use staff on demand, community, and a crowd-based mechanism to fund and support their ideas via crypto tokens. These tokens have been used as means of exchange, store of value, access to services, and more recently they have been used to govern projects, incentivize behaviors, and recognize community members. Furthermore, the NFTs (not-fungible-tokens) now represent digital collectibles in art, music, and games. For example, participants of the Axie game perform tasks that add value to their ecosystem, and they are rewarded with a digital asset in the form of NFTs that can be sold and converted into an income stream. Tokens are allowing innovators to capture economic value in open ecosystems.

Therefore, Web 3 is creating the incentive structures required to solve the world’s biggest problems. The access to technology and resources not previously available is unlocking intelligent and innovative people worldwide to solve their biggest problems, moreover, these people have dealt with the problems they are trying to fix for years and are therefore more motivated than companies or governments who have pledged to fix them. Additionally, very soon we will have trillions of machines and individuals connected to the Internet that will, in many cases, communicate and transact among them without human interaction.

Distributed Innovation

Together with Fluid Chains, we have been launching high-impact businesses with exponential scaling on top of the distributed innovation trend during the past five years. We have embraced the open-source movement and we have enabled cities and communities to co-create token economies. In addition, we have built distributed ledger platforms for the creator’s economy, launched decentralized services, and built Proof of Concepts within fintech, energy, logistics, health, and other industries.

We know that successful blockchain or distributed ledger projects are Exponential Organizations by design and require a distributed innovation approach. They harness Community, Algorithms, and Engagement attributes to connect with abundance, and scale through Interfaces, Experiments, Autonomy, and Social ExO [5] attributes.

In the new world of Web 3.0, no one can afford to be self-sufficient. We need to bring together more and better resources than those we can have inside our organizations. We should attract the best people to collaborate on our projects. Thus, to attract elite members to participate and create value, it is essential to offer them a fair share of the value created.

To succeed in an era where networks are becoming economies, and where it is challenging to negotiate based on differing objectives, risk appetite, and power, we need to be open and learn new models and approaches.

We need to be agile, learn fast and fail fast; we need to organize work effectively in communities and Decentralized Autonomous Organizations (DAO) through Massive Transformative purposes (MTP).

We need to leverage a culture of autonomy driven by a growth mindset and a clear purpose. It is essential to embrace social tools and decentralized governance as vehicles for asynchronous collaboration, and decision-making among diverse groups of individuals working online with no centralized leadership.

Web 1 websites started as news boards, catalogs, and directories; then became portals, mail services, and e-commerce. Today they are social networks, Software as a Services (SaaS), and sharing economies platforms. Web 3 digital tokens are the new website in our wallets’ addresses the new access credentials, moving forward, we will see more and more use cases we are not imaging today.

How can you help your business tap into this unprecedented access to innovation and harness it for benefit?

Based on my experience, I recommend educational and experiential learning. The leadership and the functional teams need to gain a new mindset, leadership skills, and capabilities. I strongly suggest participating in one of the thousands of Web 3 projects solving specific problems related to your industry or your personal passions. You can start by joining their communities and experimenting to learn with everyone else.

Another good idea is to bring experts to help you and your team identify transformational initiatives that enhance your organization’s current business model. They can also help to identify distributed innovative projects that could potentially disrupt your business and your industry.

You should be open to partnering with incubators and accelerators and even investing in Web 3 projects that have already found market-fit for a problem/solution aligned with your organization’s purpose.

We are writing down our future, be the first to write it. Those who arrive first will be rewarded, the laggards will fall behind. This thought was brought by teaching my grandfather passed to me many years ago “el que pega primero, pega dos veces.

Are you planning to leverage distributed innovation in your business today? How will you do it? I’d love to continue the conversation.

[1] Article Published at RollingStone.com

[2] Bankless Podcast with Chris Dixon

[3]  Peter Diamandis, best-selling author, public speaker, and philanthropist

[4]  Realm10.com

[5] Exponential Organizations

Together, we can accomplish more.

With a shared goal, we can unlock more digital value for our customers.
Escalate Group is committed to the Exponential Organization framework and proactively leverage the community and Crowd attribute for many functions traditionally handled inside the enterprises, including idea generation, funding, design, software development, distribution, marketing, and sales.


The Microsoft Partner Network is a hub of people, resources, and offerings that give Escalate Group everything we need to build and deliver successful solutions for our customers. We use the network to train our team, create innovative solutions, differentiate in the marketplace, and importantly connect with new customers. Together, we can accomplish more.

Partnering with Microsoft

“As a Microsoft partner, Escalate Group has instant access to exclusive resources, programs, tools, and connections. We are excited to be part of a community designed to foster business growth.” – Olga Calvache, Co-founder at Escalate Group.
Our experience with the Microsoft community goes beyond the transaction. It is a community built around a common purpose that attracts and engaged passionate members. It is about peer2peer engagement in live and online training and events that nurture the community. The interactions around the partner center platform, the co-marketing and the co-selling programs with other partners automate the peer-to-peer engagement.


There must be a better way to organize ourselves. We’ve learned how to scale technology; now it’s time we determine how to scale organizations. Community and Crowd go beyond outsourcing. We believe that Community and Crowd is a fundamental attribute, you cannot be an Exponential Organization if you do not leverage this attribute as part of your organization.

We are at the “Conecta B2B live” fair from May 11 to 31

At Escalate group, we are proud to partake in the first virtual fair “Connecta B2B Live” organized with the support of the communities: Construir, IT NOW, and Mercados & Tendencias. The event unites companies from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Colombia, Panama, and the Dominican Republic. It serves companies seeking to renew themselves, boost their businesses, train new entrepreneurs, and generate new prospects by creating a space to share and network with clients.

We invite you to visit our stand in the Rutanio pavilion, where groups of companies likes ours, form the innovation ecosystem of the city of Medellín-Colombia.

The event has conferences and workshops delivered by more than 150 speakers. Among them, Escalate group with talks about Blockchain: A World of Opportunities by César Castro and Customer-Centered approach to innovation by Olga Calvache. In addition, the workshop MTP, Massive Transformative Purpose. You can find the replay of our conferences in our YouTube channel: https://rebrand.ly/xrudb30

The fair has been a success and has extended its presence one more week until May 31. So far, more than 15,000 visitors have registered. The registration is free and gives access to talks, workshops, networking rooms, and learn from the offers of more than 40 booths.

Do not miss out this experience: https://www.connectab2b.live/

Reflections on How to Create Exponential Mindset

By Cesar Castro – Managing Partner at Escalate Group

Interesting article from HBR on How to Create Exponential Mindset and very valuable information to anyone driving digital business. It validates my 2 years journey of developing the exponential mindset and supporting others to create and generate exponential value.

In October 2014, I attended Singularity University-YPO’s executive program at the NASA facility in Mountain View. We studied several accelerating technologies that have grown exponentially for several years and how those technologies help to address humanity’s grand challenges.

The amount of information received from successful Silicon Valley entrepreneurs, the amazing SingularityU team, and very structured and senior classmates were extremely interested and surprised. More importantly, after the executive program was completed, I faced the challenge of summarizing my take-home value. I concluded that it is not about the cool technologies per se, but about how much exponential value those bring to the people, the organizations, and the business and how to rally and manage resources in this new exponential mindset.

After digesting my week and getting back to my normal life, I tried to explain the concepts I learned to my family, friends, and colleagues – People looked at me as if I was speaking another language. They seem not to understand what I was talking about, as they were all tied to the traditional linear mindset. 

At that same time, Salim Ismail, our program director, and a few of his colleagues had just launched their book Exponential Organization. Very soon after, it became a business best-seller. The book is a must-read for anyone interested in learning about the new organizational mechanisms and business practices that create value from exponential technologies.

In November 2014, I realized that developing my exponential mindset and helping others to do the same would be an important journey and my take-home value was confirmed. I proactively joined the ExO community, which has to keep me on track with my exponential mindset journey, and nowadays become an ExO Global Movement, see the latest here. I have further developed my abundance mindset and my bold ambitions both on the personal and business fronts, to better manage the uncertainty of modern times.

As Certified ExO Consultant at ExO Works, I have been implementing innovation and pursuing the transformation of businesses, teaching and helping people how to connect with the new world of abundance and how to manage it. More recently, as advisors in the areas of the application of exponential technologies, start-up innovation, Business Model Canvas, and Exponential Organizations to Fastrack Institute a not-for-profit organization we are accelerating technology into society.

 My exponential mindset journey continues and this mainstream HBR article validates it and provides energy to keep it up.